§ About — A creative marketer who does art

In her own words.

"I grew up making messes. Now I turn it into art..."
— LJT, studio note, 2026
Lilly-Jasmin T. Berlin · Est. 2022
Studio
open
by appt.
· · · · ·

01Origin.

Ididn't grow up calling myself an artist. I grew up in a house where everything was slightly re-arranged — my mother changed the living room every season, and I'd come home from school to a different country. By the time I was twelve, I had a specific opinion about interior design and art.

I made an apprenticeship in creative marketing, which at the time felt like a compromise between the two things in my head — the commercial one and the one that made pictures. What I actually learned was that the two things aren't separate at all. A shop is a scene. A brand is a script. A product display is a short story you can walk through.

— Kitchen scene, Möbel Kraft showroom, 2024
— Untitled (Blue), oil on canvas, 2023

02The practice.

I work across four things that I refuse to rank. Oil painting, pencil studies, retail scenography, and physical installation. The hours aren't even. Some months I'm mostly on my laptop drawing booths in SketchUp; some weeks I'm on a ladder with a fabric swatch in my teeth; some nights I'm painting a blue face at eleven and wondering why it keeps coming back.

A painting taught me about a product display. A product display taught me how much a painting was trying to get away with. — Studio journal, March 2024

I think of the disciplines as a rotation. When the commercial work gets too tidy, the oil paintings pull me out of it. When the oil paintings get too hermetic, a client brief makes me clean the studio and write a plan. Both of them exist in the same pair of hands and get better from each other.

03Commercial work.

On the commercial side I've worked with furniture and homegoods brands — Möbel Kraft as the steadiest of them, plus Remember®, Actona Group, Maisons du Monde for specific concepts. I design showroom scenes, seasonal dressings, booth systems and single-product displays.

My rule, loosely, is one intrusive choice per scene. The pink lion on the living-room wall. The hot-pink arch behind a glass cabinet. A gnome hidden under a bell jar. A scene without one unreasonable object in it looks like a stock photo.

— Remember® booth concept, configuration B, SketchUp render, 2024

04Personal work.

The paintings and sketches are my longest-running habit. I started the sketchbook I still use in 2022. I paint almost exclusively in oil because the medium forgives me — it lets me keep working a face for weeks until the thing under the face shows up.

The recurring subject is a face that can't quite hold itself together. Cubist in the pencils, softer in the oils. I used to be embarrassed about painting the same thing over and over. I don't think I am anymore. I think the same thing, painted many times, is the point.

— Pencil study 04, 2023
— Terracotta Figure, oil, 2023

The piece I'm proudest of lives somewhere in the middle of everything. Berlin-Bronzen, a pop-up installation at the Humboldt Forum in 2022 — a cast bronze head placed inside a saturated-pink mousetrap. I developed it with a high-school art course as a response to the restitution conversation around the Benin Bronzes. It was the first time my commercial instincts (staging, colour-as-argument, a single unreasonable object) met my personal ones (a face that isn't whole, a material that remembers) in public.

— Berlin-Bronzen · Humboldt Forum · Ethnologisches Museum, 2022

05What's next.

More hybrid objects. Less single-channel work. I'd like to make a showroom that's also an installation and call it both things honestly. I'd like to paint a larger canvas. I'd like to learn to cast in bronze myself instead of commissioning it.

If any of that sounds like a conversation you'd want to have — write to the studio.

Four things I try
to always do.

i.

One intrusive object.

Every scene gets one thing that shouldn't be there. A pink lion. A gold mousetrap. The room earns its stillness from the one loud choice.

ii.

Don't split the practice.

Commercial and personal work stay in the same studio. They borrow from each other. They also interrupt each other — that's the point.

iii.

Make it physical.

If it can live in a room, put it in a room. I don't trust a design I haven't seen next to a human-sized chair.

iv.

Let the face not resolve.

I'm not trying to paint who a person is. I'm trying to paint the feeling of a person not being finished yet. It's the honest version.

The route so far.

2026 Independent — B.A. Creative Marketing Berlin. Working across retail scenes, installation, painting. Current
2024 Möbel Kraft — showroom & seasonal dressings Full-season calendar for a Berlin furniture showroom. 30+ table / scene dressings. Retail
2024 Remember®, Maisons du Monde, Actona Group Booth & pop-up concepts developed in SketchUp for trade use. Concept
2023 Oil series — "Figures that don't hold" 8 canvases, 24×30 cm. Blue, terracotta, bone. A private body of work. Personal
2022 Berlin-Bronzen · Humboldt Forum pop-up Co-developed with the art course of Carl-von-Ossietzky-Gymnasium and the Ethnologisches Museum Berlin. Exhibition
2022 Apprenticeship — Creative Marketing Started my apprenticeship in Berlin. Started the sketchbook I still use. Study

Shown &
written about.

Still reading?
Let's make something.

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